When LEGO came to town, we were asked to create dynamic and gigantic Lego inspired features and photo-ops for the museum. From themed towering archways for patrons to pass through, to Lego trees ranging in height from 4 to 8 feet tall and an Explorer Lego Figure photo-op for people to place their face in and become a giant, human-sized Lego figure! We also created 6 monumental Lego pieces and placed them throughout the city as artistic site activations to spark the curiosity of the public and draw them to the museum.